We stock Skip Hop because they recognise that daily routines are major learning opportunities. Their bath toys, for example, aren't just distractions; they are water labs that teach volume and flow. Their backpacks foster independence by being sized exactly right for a toddler to carry their own belongings.

The consistent use of the 'Zoo' characters helps children with routine transitions. If the lunchbox matches the backpack and the straw bottle, it creates a sense of order and ownership. We see children taking pride in identifying 'their' animal, which supports early self-identity and organisational skills.